Here at McDonald’s we have decided that Brat summer is every summer. We have teamed up with the icon herself to put her spin on our “club classic”. We are kicking off Brat Summer with the new Bratty Meal, available at all locations in North America, South America, Europe, and the UK, starting 06/01. The meal comes with our classic Chicken McNuggets, Apple Slices, Diet Coke, and a limited edition Charli XCX x McDonald’s shot glass.
We worked closely with Charli to make sure her fans are seen and heard with this campaign. Beyond the meal itself, the collaboration extends into merchandise that captures the essence of the “Brat” era. From neon-green packaging reminiscent of the album’s cover art to limited-edition collectibles, fans can immerse themselves in a one of a kind experience that celebrates Charli’s iconic album. The campaign assets connect with iconic lyrics from hit songs like “Apple” and “360”.
Kick off your Brat Summer, or continue your Brat Spring, by going to your local McDonald’s on 06/01!
